CPM (Cost Per Mille) is the price you pay per 1,000 ad impressions. It is the standard buying unit for awareness and reach campaigns.
CPM = (Total Cost / Impressions) x 1,000
You spend $500 and receive 200,000 impressions. CPM = ($500 / 200,000) x 1,000 = $2.50.
Meta: $6 to $14. Google Display: $2 to $5. LinkedIn: $30 to $80. TikTok: $8 to $15.
Use our CPM calculator to calculate CPM, cost, or impressions from any two values.
Put these formulas to work instantly.